“Encounters with Spanish Fashion”: A Charitable Initiative Of Roche Bobois

Roche Bobois – the world leading luxury French furniture brand, has presented last June at 080 Barcelona Fashion “Encounters with Spanish Fashion”, a charitable initiative that reflects the talent and creativity of Spanish designers applied to the iconic sofa Mah Jong. The intention is to collect funds for an NGO OAfrica and tide the relationship between fashion and design.

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“For many years, Roche Bobois has invested in cultural and artistic movements to fully express their vision of French Art de Vivre- says Gilles Bonan, CEO of the Roche  Bobois Group. With this intent we have given a white canvas to talented Spanish designers such as Agatha Ruiz De La Prada, Avellaneda, Devota&Lomba, Ion Fiz, Custo Barcelona, Nuria Sarda, Juana Martin, Purificacion Garcia, Rossy De Palma, Xevi Fernandez to interpret the Mah Jong iconic sofa. As a result it turned out to be a spectacular combination of creativity, boldness and energy.”  Starting of a modular seat sofa in white, these ten great Spanish designers have “dressed” the legendary Mah Jong, transforming it into a unique piece that will be part of an online auction held at Wardhouse , from October 20th to November 3rd.

With a purpose to bring these creations to the general public, it will be part of an exhibition exposed in different Roche Bobois showrooms and different Spanish cities until the end of October 2016. The selected showrooms and days are:

Marbella September 8th

Valencia September 22nd

Bilbao October 5th

The sofas will be delivered to winners of the auction in an exclusive event hosted by  Rossy de Palma, godmother of OAfrica in Spain. The ceremony will be held in Madrid November 3rd.

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Rossy De Palma is well known for her career as an actress, yet her contributions to the world of fashion are not less relevant: Jean Paul Gaultier, Louis Vuitton and Andres Sarda are just some of the creators she has collaborated with. Less known but equally intense is her collaboration with different charity organizations supporting women and children.  

The collected funds will be entirely donated to OAfrica, the NGO founded by the charismatic Lisa Lovatt Smith who left her job as an editor in Vogue to pursue her project in Africa, fully committing to the care of children in Ghana.