ASPEN SKIING COMPANY | Gets Ready For A Busy Winter Season
With the snow now hitting Aspen in Colorado, USA, the Aspen Skiing Company (ASC) is preparing for a busy winter season and increase in visitors from China and Hong Kong. Operating four mountains in the Aspen Snowmass area -Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk, as well as the award-winning Ski & Snowboard Schools of Aspen Snowmass, ASC has invested more than US$9 million in various infrastructure and capital projects for the coming 2016/17 ski and ride season. In addition to capital improvements, Aspen Snowmass continues to build on incomparable visitor experiences with a wide variety of exciting new offerings and activities for a memorable winter holiday with friends and family.
What is New
- Acquisition of Snowmass Base Village
East West Partners, an affiliate of KSL Capital Partners, and Aspen Skiing Company, announced in September a joint venture to acquire the Snowmass Base Village project from Snowmass Acquisition Company, an affiliate of the Related Companies. The acquisition includes all remaining development parcels, all commercial spaces in Base Village, the Snowmass Hospitality property management company and the Viceroy Hotel. The joint venture will move swiftly to commence construction in Base Village next spring, with East West responsible for all day to day operations.
- A Remodel of Gwyn’s High Alpine Restaurant
Snowmass, and more specifically the High Alpine zone, was the focus of a variety of on-mountain improvements last season including a new High Alpine chairlift, trail work and glading as well as the installation of new snowmaking equipment. The improvements continue this season with a US$ 5.9 million remodel of Gwyn’s High Alpine restaurant located mid-mountain at Snowmass.
Gwyn’s High Alpine restaurant located mid-mountain at Snowmass has been a staple at the resort for over 30 years. With greater variety and types of seating, particularly in the bar and the new lounge. The project completion target date is November 2016 with a grand opening in early December 2016.
- New Downtown Aspen Signature Logo Store
A brand new 1,256 square foot storefront is under renovation in downtown Aspen, Colorado and will feature an Aspen Snowmass high-end logo store. The new shop will contain Aspen Snowmass logoed items such Aspen Highlands Ski Patrol straps, high-end leatherwear and home goods. Rowland + Broughton was selected as the interior designer and the store is slated to open by mid-November, 2016.
– Hospitality –
- The Little Nell
The Little Nell is Aspen’s only Five-Star, Five-Diamond hotel. The Relais & Châteaux resort offers exclusive ski-in/ski-out access to Aspen Mountain. With two restaurants, an apres-ski bar, a 20,000-bottle wine cellar, Clefs d’Or-certified concierges in the lobby and ski concierges at the base of the slopes, this hotel is said to be “the Aspen of Aspen.”(www.thelittlenell.com)
- Limelight Hotel
The Limelight Hotel is a contemporary property in the heart of downtown Aspen, just steps from the slopes and downtown restaurants and shops and has continually ranked as one of the top properties in Aspen on Trip Advisor. The Limelight has recently unveiled a $1.1 million in room décor renovation and is an ideal base camp for visitors seeking an adventure-filled vacation. (www.limelighthotel.com)
- New Limelight Hotel Ketchum
Aspen Skiing Company (ASC) began construction on the new Limelight Hotel Ketchum last summer for a scheduled completion date of December 2016. The new hotel will feature 99 hotel rooms, 14 for-sale condominiums with 12 lock-off units, plus a new restaurant and lobby lounge.
– Art –
- Art in Unexpected Places
The Aspen Art Museum (AAM) and Aspen Skiing Company (ASC) continue their longstanding collaboration called ‘Art in Unexpected Places’ for the 2016-2017 ski and ride season with new lift ticket artwork as well as a continued presence at the site-specific installation at Elk Camp restaurant, Snowmass. Lift ticket artwork will feature Los Angeles-based artist Lauren Owens with a pattern of lemons featuring in each ticket.
– Ski School –
- Terrain Based Learning at Aspen Snowmass
The Ski and Snowboard Schools of Aspen Snowmass introduced Terrain Based Learning™ (TBL) at Snowmass and Buttermilk. Terrain Based Learning™(TBL) is a prescribed set of specifically shaped snow features designed to enhance the first time experience of skiing and snowboarding. With the assistance of the ski pro, the class helps create a variety of sensations and sliding opportunities to help first timers find independence and success quicker and easier.
– 2017 Audi FIS Ski World Cup Finals –
Aspen will host the 2017 Audi FIS Ski World Cup Finals, marking the first time the event has been held in the U.S. in 20 years. The races will feature the best men’s and ladies’ alpine skiing athletes in the world competing in downhill, super-G, giant slalom, slalom and nation’s team event. Watch as the athletes take on the steep and challenging faces of Aspen Mountain and return to the historic site of America’s Downhill. 15th to 19th March 2017.
– New Delta Flights this Winter –
Delta is adding more flights into Aspen Snowmass this winter with new daily nonstop flights from Los Angeles (LAX) along with the return on a nonstop flight to Salt Lake City (SLC).