G-Star Raw Research Collection By Aitor ThroupTo Be Launched Early December
G-Star RAW continues its innovative take on denim and launches RAW Research – the latest and most directional capsule collection from its internal innovation lab, led by Aitor Throup – to hit select stores early December, 2016
The RAW Research collection was born from G-Star’s internal innovation lab, developed and led by the brand’s newly appointed Executive Creative Director Aitor Throup. Focused on experimenting with product design by clashing tradition and innovation, the laboratory symbolizes an endeavour to find new ways of crafting denim. The result: the first RAW Research collection.
By using supreme Italian selvedge denim fabric for every single piece, the capsule collection explores the two polar opposite states in the life of a denim garment: rigid, untreated raw denim on one extreme and bleached-white denim, where only a hint of indigo remains, on the other.
Presented for the first time ever at the Spring/Summer ’17 Paris Men’s Fashion Week, the 20-piece collection includes a bleached version of the Rackam 3D Tapered jeans and the Rackam bomber, a jacket that can be taken off and conveniently carried on the shoulders through an innovative strapping system.
G-Star RAW Research will be available from early December, 2016 in select concept stores worldwide, in locations such as London, New York and Paris among others.