AFINI | Introducing Asia’s Luxury Destination Club

Exclusive club creating tailored luxury travel experiences for discerning members

Headquartered in Singapore, Afini promises a better way to travel. Derived from the word “affinity”, Afini is a luxury destination club that strives to create experiences for loved ones to share, to strengthen the connections between family and friends and to create lasting memories. With a portfolio of exclusive luxury residences and iconic hotel partners around the world, Afini crafts bespoke holidays for members, ensuring that no detail is overlooked. Dedicated lifestyle consultants and destination concierges guarantee a meticulously planned and perfectly executed journey with luxurious accommodations, impeccable service and five-star amenities. By offering top-tier services at exceptional value, Afini will become the premier provider of customized hospitality for savvy and sophisticated Asian travellers.


Afini boasts a leadership core that is unrivalled in the travel industry and traces its evolution to the established and successful luxury destination clubs concept in America. CEO John Blanco has acquired a passion and solid understanding of the luxury hotel business over the past 20 years. Having mainly worked with Ritz-Carlton Hotels during his career, Blanco most recently oversaw operational performance of seven luxury hospitality assets in the Indochina Land portfolio.


COO Martin Pucher brings with him over 20 years of experience leading highly successful teams that repeatedly demonstrate strong results and value creation. Most recently as Founder and COO at Inspirato, he led Operations and Technology, for the world’s fastest growing and largest luxury destination club.


CFO Ben Rule is an established finance and real estate professional with a background in the luxury destination club and investment banking industries. As a key member of the startup team, he brings more than 12 years of experience at Exclusive Resorts and Inspirato to oversee Finance, Strategy and Property at Afini.


Afini has completed an initial funding round, and is backed by a diverse group of investors located around the world. This investor group brings unmatched insight and relationships across the hospitality, real estate, travel and investment industries, providing Afini with extensive resources to support its growth across Asia.