Blood Brother | Ambition, Luck and Success


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Blood Brother unveils its collection for the Fall/Winter 2018 during London Fashion Week Men’s 2018 – the most exclusive event within the fashion world sponsored by the luxurious United Arab Emirates airline Etihad Airways.

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Nicholas Biela and James Waller are extraordinary, talented people transforming their passion for street style into fresh and bold contemporary artworks that bring London’s menswear industry the individuality it has come to be renowned for. Since its debut in 2011, Blood Brothers developed into a forward-thinking streetwear apparel brand recognized for its distinctive, precision-led aesthetic creations. Designed in East London, brand showcases an eclectic selection of focused modern wardrobe essentials that utilizes the highest quality fabrics, technical garment constructions and minimalistic designs.

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“It could be you” is Blood Brother’s latest, National Lottery inspired Fall/Winter 2018 collection. It is a remarkable tribute to luck, instant gratification and overnight success. Slightly teasing collection of garments elicits us to explore self-indulgent lifestyle looks. Presented to the tune of Madonna’s ‘Lucky Star’ beat at the London Fashion Week Men’s 2018 January show, collection features 80’s influenced silhouettes in shape of lavishly tailored jackets, velvet trousers, alternatively styled shoulder padded suits with metal zip details and oversized dungarees worn with cleverly incorporated signature graphic imagery on jumpers. Other defining looks consisted of quilted leather trouser & jacket sets in British racing green and ruby red, animal-print overcoats, crystal appliques; with the highlight of the show being an oversized gold jumpsuit bringing fashion evolution on fast forward.

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Blood Brothers’ success was built from high ambitions, not expectations which earned the brand its well respected place in menswear fashion industry and becoming an instant win!
Blood Brother Fall Winter 2018 | London Menswear Fashion Week | Photography Copyright