Winser London | The Forever Five


To mark the fifth anniversary of Winser London, the brand’s design team has identified the five key pieces every busy woman needs as the fundamental heart of her wardrobe.


Five years ago, in March 2013, Kim Winser OBE launched her womenswear brand, Winser London, to meet the modern wardrobe needs of women just like her. The Winser team puts busy women – with all their different figures, ages and lifestyles – at the forefront of everything they do, offering clothes that flatter and fit so well that they feel comfortable and add a touch of confidence from morning to evening.

The most versatile styles that form the core building blocks to which she can add other pieces to create a multitude of outfits. Whatever her lifestyle, whatever her age, a busy woman needs smart and casual outfits – clothes that help her feel both confident and comfortable and ensure she always looks her very best. Classic, timeless, smart buys: the Winser London Forever Five are the definitive five items that will outlast trends and deliver everyday chic with ease – forever.

The Forever Dress

This is the dress that suits every woman and, thanks to the clever design, skillful pattern cutting and Miracle stretch jersey fabric, is ultra flattering and super comfortable – perfect for office to out and for traveling.

The Forever Shirt

The shirt that takes a classic design and elevates it to glamorous femininity thanks to the luxuriously weighty silk from which it is cut.

A butter-soft silk that flatters every complexion and subtly stretches for maximum comfort and minimal creasing.

The Forever Jumper

The modern classic knit designed in Winser London’s signature extra fine merino wool – so fine it feels as soft as cashmere. This is a super-versatile piece that is both simple and stylish. Every wardrobe should have at least one.

The Forever Skirt

A pencil skirt suits all figures and is simple to style up or down. When cut from Winser London’s exclusive Miracle fabric and thanks to the secretly stretchy waistband, this simple design becomes reassuringly neat and easy to wear.

The Forever Trousers

The clean lines of these wide legs underscore the elegance of such wardrobe essentials. Cut from an exclusive satin-back crepe that feels luxurious against the skin, they are the perfect weight and cut for all year round and super- versatile from day to evening.