Rolls Royce | Luxury In Two Words
We all need icons, and the Rolls-Royce legend is more alive than ever.
I have never been particularly good at drawing. As a little boy, such was my talent (or lack of it), that after finishing my drawings I always had to explain what my chaotic scribblings meant. There was only one thing I could confidently draw: a Rolls-Royce. Its iconic radiator with the “Spirit of Ecstasy” made my life easier and every single person I showed my scribblings to could see in them the world’s best-known symbol of supreme motoring excellence. It felt great. And I could never stop dreaming of sitting in one of them.
Since 1906, Rolls-Royce has always set new benchmarks in the construction of grand cars of the highest quality and refinement. Known as the Steinway of the roads, each car is a unique masterpiece produced from the best materials by the hands of craftsmen. In 1910, the year in which pioneer aviator Charles Rolls died in an accident at the Bournemouth air show, the Silver Ghost had become the most desirable luxury motorcar in the world. The car of monarchs, captains of industry and rock stars, Rolls-Royce is a hallmark for luxury.
In 1925 the Phantom I was introduced with a 7.4-liter overhead valve six-cylinder engine. Ninety-two years later, Rolls-Royce recently unveiled to the public in Mayfair (London) the Phantom VIII, rightfully introduced as the “grandest car ever”. Completely revamped, the car keeps its distinctive shape, testament to its classic design, but is a myriad of technical improvements that will have its owners experience the smoothest ride ever.
- 100-percent new chassis. Improves propulsion, traction and car’s overall rigidity
- New 6.75-liter, V12 turbocharged engine and 563 bhp
- Max speed: 155mph
- 0-60 mph in 5.3 seconds
- Four-wheel steering
- Starting price: €375,000 ($440,000)
From the exterior, its gravitas is simply unrivaled. The Phantom VIII’s scale is a class of its own (5.76m long for the standard version, 5.98m for the extended version) and its pure and elegant lines beautifully accomplish the challenge of renovating an old car that feels both fresh and familiar.
The interior has been engineered to be smooth and silent; so silent that the house prides itself of having achieved the quietest Rolls-Royce ever created, where “the loudest sound is your heartbeat”. The limitless range of bespoke possibilities will be highly appreciated by potential buyers, who very often collect art, jewelry, fine watches and many more precious artifacts. So it follows perhaps these individuals would like to customize their car with silken seats and hand-woven ceilings. And that is precisely what the Serenity version features, with painted details that will remind owners of a Japanese garden. According to Rolls-Royce, each silk panel inside the car can take up to 600 hours of work…
Now owned by BMW, Rolls-Royce cars are still built in the Rolls-Royce factories in England by many of the same craftsmen and sons of those craftsmen, who have seen to the construction of Rolls-Royce motor cars for decades. It is thanks to tradition and constant, never ending perfectionism that Rolls-Royce is still the king of luxury cars.
If today I were brave enough to try to draw again, I am confident any child would recognize the unmistakable silhouette of a Rolls-Royce. We all need icons, and the Rolls-Royce legend is more alive than ever.